Living benefit riders to life insurance policies: Pricing considerations and strategy
Adding benefit riders to policies provides meaningful coverage for those who need it, and carriers usually can do so at a relatively low cost.
This report examines the embedded value (EV) results published by multinational corporations and domestic life insurers within 11 countries in Asia. Total life insurance gross written premium (GWP) in 2020 for the markets covered decreased by 0.4%. Total reported Asian EV grew by 13.2% on a comparable basis to US$964 billion, up from US$851 billion in 2019.